“You are too busy actually doing the job to waste time explaining to people who seem to be solely preoccupied with the latest managerial philosophy that can be expressed by a handy set of initials. These are, however, precisely the people you must talk to and the philosophies that should be used to your advantage”.
These words could have been written yesterday but, in fact, they come from a 1991 issue of Local Studies Librarian (Vol 10 No 1 Spring 1991 p 3 – 4) in an article with very useful advice on promoting a local studies service by Sheila Cooke. She stressed the importance of promotion to the public, to managers and councillors and to colleagues in your own service and the profession generally, and gives a few tips on writing a newsletter which can provide ready material for all these audiences.
This article, along with other back files of the journal, can be consulted by CILIP Local Studies Group members on the LSG CILIP webpages
CILIP Local Studies Group 